Fixool

BUSINESS IDEA

Fixool is the most innovative Italian portal for home services, covering a range of  services relating to the installation, maintenance, repair and assistance for indoor environments: home, office, shops and businesses, laboratories, small and medium enterprises. The company is led by a team with strong experience in digital startups and supported by top Italian and international private investors. Fixool is an end-to-end platform, it was created to put the customer at the center of the experience and solve problems, but also to improve the quality of work of professional craftsmen in maintenance, repair and installation services, including (but not limited to): plumbers, electricians, bricklayers, painters, window fitters, antennists, and of course sanitation and sanitation services as a necessary response that Fixool offers to the needs arising from the Covid-19 emergency. On the demand side, Fixool is the only portal on the market that offers certified professional craftsmen to solve the needs of customers who have a need for home improvement or repairs, at the right price, with excellent quality of execution, i and with the assistance of a dedicated Customer Service. On the supply side, through Fixool professionals are sure to find customers with real needs , and this saves time and stress both the customer as well as the professional himself, allowing him to work harder and better.

In addition, with Fixool the whole process, from the request to the booking of the work, up to the payment, billing and rating all takes place on the platform: the customer and the professional feel protected and the  professional, consequently, can focus on doing their job well, without distractions, without wasting time and money. Fixool, is a plug-in solution, very easy to use for professionals and to help them in the transition to "craftsman 2.0". With dedicated customer service team which assists along all stages of the transaction, Fixool provides a fully focused process to enable customers and professional craftsmen to solve their problems in an efficient, rapid and transparent way to achieve the maximum satisfaction of both. The launch of Fixool was successfully carried out in the Metropolitan City of Milan area: customers and professionals responded enthusiastically to the innovative Fixool model, confirming its enormous potential.

Timeline of the Initiative

Fixool has already developed the technology and integrated all the functions necessary to make the model operational. Now the focus is on the go-to-market to speed up transactions,build brand awareness and extend the geographical coverage of the service by bringing Fixool to the main Italian cities.

Fixool assets are:

- Proprietary Machine Learning algorithms to provide users with a price orientation, called "Costogiusto®";
- Simple, fast and effective portal that allows the user to immediately qualify his need;
- Payment on the platform for secure, transparent and clear transactions;
- Affiliation of only certified professional craftsmen , with a commercial relationship well regulated by a specific contract, the exclusive property of Fixool;
- Internal Customer Service to provide assistance in real time on bookings and transactions , so as to ensure re maximum satisfaction to customers and professionals, even with the help of automated processes based on artificial intelligence;
- Cloudnative, proprietary API structure, ready to integrate all the applications that will become necessary to offer ever greater value to the market, and therefore scale;
- Blog "Comefare®" constantly updated and developed for SEO. A d now has More than 6 0 .000 unique users per month , That the Fixool team is converting into customers;
- "Fixool Academy" to offer Craftsmen the tools and skills necessary to successfully make the transition to "Craftsman 2.0", therefore a Craftsman perfectly in order, prepared , empathetic and digitized;
- Fixool is the only data platform on the Home-Service market in Italy: the data is used to constantly improve the service and form the " shared intelligence" that maximizes the user experience.

The extension of the Fixool® trademark from national to community are being filed with EUIPO (need to explain this), and the source code of our proprietary algorithms is being filed with BOIP (need to explain this) as a trade secret. Fixool has entered into a strategic partnership with the Würth Group, a company founded in 1945, an innovative company and the absolute leader in the wholesale distribution of products and solutions for the professional and smart-home world. Fixool wants to cross the milestone of a thousand completed interventions  by the end of 2020, successfully target the ongoing crowdfunding campaign and extend the geographical coverage to other Italian cities besides Milan, where the service is currently active

Results accomplished to date

-We successfully completed our first round of € 300,000 in 2019, which was participated by Italian and international investors;
-We won the Intraprendo (I would use the word “Entrepreneurhip”)competition of the European Union with the highest score ever achieved. Innovation and competitiveness category;
-This allowed us to make the portal fully functional and to generate turnover. Since the beginning of 2020, we have provided over 100 interventions in the Metropolitan City of Milan area, albeit with the restrictions due to Covid ;
- To date, our total community has more than 70,000 unique users, constantly growing.

Market scenario

The market size for home services in Italy, is estimated at around 23 billion euros (source: Istat), second only to food expenditure, with a current digitization rate of 7%, but with a growth rate of the digital component expected between 40/45% per year (source: LEK Consulting, Internet Observatory of the Politecnico di Milano). The target market of Fixool is represented by the digital component, which is worth over 1.6 billion euros in Italy, of which Fixool has the goal of winning the leadership within the next seven years with a share of at least 10%. A huge, but extremely confused, disaggregated and fragmented market, therefore perfect for a digital platform business like Fixool that offers an integrated and effective solution based on trust, efficiency and transparency. The home services market is therefore very attractive thanks to high margins, concrete user needs, sustainability, offer and availability of products, ease of digital payments. The main growth drivers are:

- the "Smart Home" which recorded + 52% in 2018 compared to 2017 (source: Politecnico di Milano, IoT Observatory), with 380 million euros in value;
- the smart home speakers (what is this???) of Amazon and Google which have also landed in Italy with heavy investments in communication and marketing, as has already happened in Germany, France and the UK. Fixool is experimenting with technological synergies and integration with the world of smart home assistants;
- the role of online retailers, including Amazon, whose vertical Amazon Home Improvement has exceeded the record figure of $ 6 billion in just 5 years since its launch, in a US market worth 600;
- major investments by major global funds including Sequoia, Andreessen Horowitz, Amazon itself, Y-Combinator, in digital and high tech initiatives in the home services market, attracted by innovation and interesting exit opportunities;

Currently Fixool has no competitors: there are also in Italy, websites that offer paid advertising services to professionals, but do not manage the process, leaving users in uncertainty and confusion. These sites operate in another market, that of advertising, because they stop at the pure sale of credits to professionals for marketing purposes , totally ignoring the real needs of users and therefore the whole value chain: not only do they do not solve the problem of user but they are disintermediated since they do not enter the transaction.

Fixool, on the other hand, is the only solution on the market for home services and SMEs, which has values ​​ten times higher than that of advertising, and is ready for digital transformation, as comparable initiatives abroad are already doing, including HomeAdvisor in US, Fantastic Services in the UK and Zoofy in the Netherlands. With Fixool everyone earns: customers, professionals, and of course the platform! Earn too, become a member!

Why invest

Today Fixool is ready to grow and welcome new members! We want to strengthen our brand awareness, increase the number of transactions and bring Fixool to the main Italian cities. Become our partner, invest now in the best real economy opportunity, do not miss the opportunity to grow a market that only in Italy is worth over 23 billion euros of services that everyone needs! Invest now in this opportunity that we want to reserve for you! Subsequent investments will be of a much bigger cut!

The most important factors to consider for the investment are:

- the uniqueness of the proposal
- the need for professionals to evolve and work in a rapidly changing market
- the scalability of the business model
- the solidity of the management team and growth opportunities and exit.

The capital raised will be used mainly to increase the value of the Fixool brand, expand the presence of Fixool in the main Italian cities, increase the number of jobs managed by the Fixool portal. Join Fixool , the new era of services for the care and maintenance of indoor environments.

Highlights

- Solid team, with a successful business track record and exit behind it, has already completed the first Fixool round successfully
- Innovative service in the market for the care and maintenance of indoor environments in which everyone needs: the market is gigantic and rapid transformation both in Italy and globally, where digitization is already underway and solves user needs
- Product validated by the market, used by users: the portal already invoices
- Disruptive innovation: has the potential to digitize the value chain, thanks to the right mix of business model, human and artificial intelligence
- Transparency and assistance: mapping of interventions with algorithm calculates the right price, the platform follows the process through dedicated customer service
- Platform-integrated business model, including secure payments for the professional and the client
- Social impact: Safer and healthier indoor environments to reduce the risk of disease and injury
- Employment: Fixool increases the economy of the sector, reducing confusion and submerged and enabling new professionals

Forecast income statement

Assumption :

- the average order value (AOV) is based on the average of the prices paid by customers on the portal for the transactions made so far;
- the frequency and number of transactions resumed with the reopening of the country after the restrictions due to the health emergency;
- the investor is able to collect the entire subscription in order to increase the rate of adoption and retention of customers and craftsmen and therefore the volume of transactions carried out ;
- if only the inseparable part is collected, growth will be aimed at the Metropolitan City of Milan area.

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