Business Idea

AMAZIT is the first Italian vertical marketplace designed to make simple and accessible what, until now, has been complex and reserved for the few: selling, buying, growing, and ensuring the continuity of businesses.

The platform is exclusively dedicated to the structured trade of SMEs, corporate shares, trademarks, and patents, allowing small business owners, aspiring entrepreneurs, SMEs, and large corporations to operate in a clear, structured, and transparent manner. The inclusion of our proprietary Valutometro—a simple and intuitive tool that supports informed decision-making even without advanced technical or financial expertise—alongside other applications like AMAZIT Room (an integrated digital workflow) and the expansion into intangible assets, makes AMAZIT much more than just a platform. It is a true data-driven technological infrastructure for the Italian corporate transaction market.

The platform was founded with the goal of democratizing corporate operations, allowing anyone to understand the value of a company, a share, a trademark, or a patent, and to transform that information into concrete opportunities.

With AMAZIT, it becomes easier to:

• Invest or open capital to new partners;
• Sell or acquire existing, operational companies;
• Grow through mergers, demergers, or aggregations;
• Manage generational transitions and ensure business continuity;
• Monetize unused trademarks and patents;
• Launch new projects from a solid foundation.

AMAZIT reduces time, costs, and uncertainties, encouraging investment in existing companies with an established history, structure, and growth potential. It also makes access to credit easier compared to starting new ventures from scratch.

By integrating technology and professional expertise, AMAZIT adopts a scalable and progressive model: simple for those taking their first steps, and advanced for those who are growing. In this way, it positions itself as the specialist portal and reference digital infrastructure for the new corporate economy.

Achievements

AMAZIT has already validated its positioning through market tests, demand analysis, and structured feedback from entrepreneurs, investors, and professionals. The project was born from the direct observation of real and recurring needs that are currently underserved by digital solutions. The strong interest in the platform and the proprietary Valutometro confirms the relevance of the problem being addressed, while the growing initial community provides a solid foundation for the model’s scalability.

Market landscape

AMAZIT.IT operates in the market for the sale of companies and corporate assets, a vast, consolidated sector experiencing structural growth. In Italy, approximately 30,000 companies change ownership every year: over the last five years, more than 150,000 businesses were sold and nearly 586,000 transfers of equity stakes took place, with a total value exceeding €22 billion. Alongside this is the M&A market, which records 1,375 annual transactions for a total value of approximately €70 billion—over €30 billion of which was recorded in the first half of 2025 alone. For the future, between 10,000 and 15,000 annual transitions are estimated.

SMEs, particularly those with a turnover of less than €50 million, represent the predominant component of transactions and the heart of the national economic fabric. The market is characterized by significant fragmentation and long-term structural trends, such as generational transitions and extraordinary operations, which fuel a growing need for professional tools.

Despite its economic relevance, many transactions still occur through traditional or informal channels, especially within the SME segment. This creates a significant opportunity for vertical digital platforms like AMAZIT.IT, which introduce transparency, valuation tools, and structured processes, thereby increasing the efficiency and quality of transactions.